Rooted in history.
Writing the now.

African history gets written without African historians, products “inspired by” Indigenous cultures get marketed without a single Indigenous voice getting consulted, and social justice campaigns are run after being drafted solely in cushy boardrooms. In short, every day, content gets published about communities without them being an active part of it. So, how do we better?
The question of who gets to tell the story is as old as stories themselves. But in the age of content strategy, algorithms, and viral campaigns, it has never been more important to make sure the right voices are a part of the content symphony.